![]() ![]() Architecture and navigation – Is your website structured so as to be easy to navigate by users? If not, they’re more likely to leave ‘unfulfilled’ and consequently make your bounce rate worse.Put simply, Google doesn’t like complex URLs, so keep them largely free of special characters (the underscore, for example) and add in a relevant keyword or phrase. Descriptive URLs – For the same reasons, each page on your site should have a URL address that describes the page’s content.Not only can this be good for people with a visual impairment, or those whose browsers just don’t support your file format, it’s also information used by search engines. Alt tags for images – Alt tags (also ‘alt attributes’ or ‘alt descriptions’) provide a text alternative to images on a website.File sizes for images – Likewise, when designing the site’s visuals, consider that large, high-quality images will increase pages’ loading times, increase your bounce rate, and therefore push you down the rankings.File names for images – Any images on the site should have logical, descriptive names so that search engines can ‘see’ them. ![]() Text should be readable on the smaller screen, content should be sized so that users don’t have to scroll from left to right, link spacing should be convenient for fingers and thumbs, etc. Responsive design – Since 2014, Google has used mobile-friendliness as a ranking factor in search results.Apart from considering readability (typography, etc.) the inclusion of words and phrases that potential visitors search for will impact on search engine rankings. Text – The words (or should we say, keywords) on your site are highly influential on its SEO performance.What aspects of SEO do designers and developers need to keep in mind when creating your website? Let’s see… Quality Assurance for better user experience in product development SEO gets people to your site, then the UX elements of the site’s design keep them there, interacting… or not. If a user is searching online for sites like yours but you’re absent from the search results, your user’s journey is over before it has begun the UX they could have is nipped in the bud. The quality of that experience directly informs how users perceive the website and whether they will visit and use it again – not to mention what they tell others about the site. How users interact with the site is a reason why user experience is a critical factor in a site’s success, encompassing all elements of the user’s journey. SEO and UXĪs mentioned in the above list, SEO is a part of your website’s UX - as opposed to its UI. As long as people use search engines, SEO (in some form or other) will be important.Īlthough the key criteria built into search engine algorithms may change over time, SEO itself remains an important (and cost-effective) element of any digital marketing strategy.SEO leads to more engagement, traffic and ultimately, conversions.easy to find) is a part of creating a better user experience. Appearing on the first page of search results builds credibility.Searches tend to be the main source of website traffic.This is important to a website because, well, if no one can find it, traffic and visitors are likely to be low and presumably that isn’t the plan for your website?! In more detail, SEO is important for your business because: Search engine optimization is an umbrella term for design features or activities that improve your website’s ranking in search engine results. ![]()
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